Focus Research, Inc. is a full service market research firm based in New Orleans, Louisiana, serving clients nationally and internationally. Focus Research has expertise in both qualitative and quantitative research and analysis. Established in 1991, Focus Research has gained a reputation for both valuable strategic input and meaningful actionable results.

Focus Research is committed to personalized service. The better we understand our clients' businesses, the better we are able to make a positive contribution to their profitability. By forging partnerships with our clients, we focus on sharpening their businesses.

Focus Research has a history of using innovative techniques to solve specific research problems. We employ new methodologies when they are appropriate for the project. Our research "tool box" grows annually and we custom design all our research studies to suit the specific objectives of each project.

The quality and experience of our consultant team is our main source of strength. Senior research consultants see client projects through from beginning to end. Our consultants have many years of experience in the research industry and all have worked in other corporate and academic environments.

Some of our areas of expertise include market research analysis, customer satisfaction measurements, advertising concept testing and effectiveness research, business development strategies, consumer behavior research, and employee satisfaction measurements. Please see "Services" for a detailed service listing.

Focus Research has experience providing research for clients in a spectrum of industries across the U.S. Industries include, but are not limited to the following:

• Advertising agencies
• Educational institutions
• Financial institutions
• Food and beverage manufacturers
• Gaming industry
• Grocery retailers
• Hardware / software manufacturers
• Healthcare institutions
• International credit card corporation
• Petroleum industry
• Pharmaceutical products manufacturers
• Publishers
• Real estate developers
• Recreational / leisure products manufacturers
• Restaurant industry
• Trade associations

MARKET RESEARCH SERVICES

Focus Research, Inc. offers research expertise in the following areas:

Advertising Research

• Strategy development
• Value proposition refinement
• Creative development
• Advertising pre-testing
• Advertising effectiveness tracking

Web Research

• Website diagnostic evaluation clinics
• Website tracking surveys

Market Analysis

• Consumer behavior, attitude and opinion
• Competitor studies
• Market size and potential
• Segmentation
• Product/service positioning
• Brand tracking
• Small business research and market strategy development

Product Development

• New product development
• Brand development
• Concept testing and evaluation
• Brand name research
• Packaging evaluation
• Price elasticity studies
• Product profile assessment
• Taste testing and menu testing

Satisfaction and Loyalty Research

• Customer satisfaction measuring
• Employee satisfaction measuring
• Loyalty research
• Employee commitment

Employee Research

• Employee surveys
• Change management
• Climate assessment
• Culture assessment

Mystery Shopping

• Customer experience monitors

QUALITATIVE MARKET RESEARCH

Qualitative methodologies in which Focus Research, Inc. specializes include:

• Focus groups
• Mini groups
• Triads
• Dyads
• Individual depth interviews (IDI's)
• Telephone focus groups
• Web moderated interviewing
• Nominal group workshops
• Online bulletin board focus groups
• Ethnographic studies with digital reporting

Seasoned research executives from Focus Research have expertise in conducting qualitative research with a wide variety of respondents, notably the hard-to-reach. Interviews and groups with business executives, medical practitioners and other high profile respondents are a specialty. In addition, research with minority groups is conducted using moderators with similar minority backgrounds.

Geography is not a barrier to the execution of qualitative research projects. Research executives at Focus Research regularly conduct qualitative research all over the United States. Additionally, Telephone Focus Groups and Web Moderated Interviewing are also employed to reach geographically dispersed and hard-to-reach populations. International projects are also provided using alliances with international colleagues who specialize in qualitative research.

QUANTITATIVE MARKET RESEARCH

Quantitative methodologies in which Focus Research, Inc. specializes include:

• Telephone surveys
• Mail surveys
• Facsimile surveys
• Web surveys
• Site and event-specific surveys
• Mall intercept surveys
• Conjoint analysis
• Multivariate analysis
• Geographic information system (GIS) mapping

Focus Research executives are adept in design and execution of both consumer and business-to-business quantitative research.

We are committed to high quality data collection, analysis and reporting. Rigorous quality control measures are employed for every project.

The Focus Research consultant team prides itself on communicating the findings of research projects in a straightforward manner with actionable recommendations.