Welcome to Q2 Insights (Formerly Focus Research, Inc.)

Q2 Insights has gained a reputation for both valuable strategic input and meaningful actionable results. Established in 1991, Q2 Insights, Inc. is a full service market research firm with offices in New Orleans, Louisiana and San Diego, California. We serve clients nationally and internationally and offer expertise in both qualitative and quantitative research and analysis.

Q2 Insights focuses on sharpening the businesses of our clients by forging powerful and enduring partnerships with them. We are committed to personalized service. The better we understand our clients' businesses, the better we are able to make a positive contribution to their profitability. We build relationships with our clients that deliver long-term benefits.

Q2 Insights uses innovative techniques to solve specific research challenges. We employ new methodologies when appropriate for the project. Our research "tool box" grows annually and we custom design all our research studies to suit the specific objectives of each project.

Q2 Insights offers the quality and experience of a superior team of consultants. Senior research consultants see client projects through from beginning to end. Our consultants have many years of experience in the research industry and all have worked in diverse corporate and academic environments.

Q2 Insights delivers value adding information essential to your business's strategic and tactical decisions using expertise across a full spectrum of research methodologies. We are expert at gleaning information from five primary areas:

  • Secondary Research - An important starting point
  • Qualitative Research - Understanding the intersection of rational and emotional Quantitative Research - It's all about the numbers
  • Ethnographic Research - A powerful way to ascertain the difference between what people say and what people do.
  • Statistical Modeling - Summarizes volumes of information down to a picture, information that helps our clients maximize profitability and minimize risk.

Q2 Insights specializes in Advertising Research of all kinds, New Product Development and Brand Strategy. Our research professionals are highly experienced in these specialities. Our approach is disciplined and skillful. Some of our greatest achievements lie in areas such as market research analysis, customer satisfaction measurements, advertising concept testing and effectiveness research, business development strategies, consumer behavior research, and employee satisfaction measurements. Please see Services for a detailed service listing.

Q2 Insights has experience providing research for clients in a spectrum of industries across the U.S. Industries include, but are not limited to:

  • Health Care
  • Biotechnology & Pharmaceuticals
  • Manufacturing
  • Insurance
  • Oil & Gas
  • Restaurants
  • Education
  • Gaming & Entertainment
  • Retail
  • Media
  • Real Estate
  • Banking & Financial Services
  • Philanthropy
  • Computer Hardware & Software