Focus Research, Inc. - A Market Research Corporation

Matching Our Methodology to Your Individual Research Needs

Technology is changing the way people communicate and, when it comes to market research, there are more ways than ever to reach study participants. Other research professionals debate the superiority of one methodology over another.

Don't get lost in the chatter. The reality is, one size does not fit all.

That is why it is crucial to partner with a research firm that both fully understands these different methodologies and is completely committed to identifying which methodology will best meet your individual research needs.

At Focus Research, that's exactly what we've been doing for the past 18 years.

The choice to do a Focus Group should be driven by the characteristics of the project - characteristics such as study purpose, subject matter, research objectives, budget and accessibility to travel.

Just as important as when to use Focus Groups is how to use them.

The method chosen to collect the data should be as individualized as the data collected. Research topics and objectives, as well as respondent characteristics, project timing, and budget considerations are vital components in the customization of your research study.

Our experienced researchers will guide the process to optimize the quality of information you receive.

In-Person Focus Groups

Having a relatively small group of respondents come together to discuss their thoughts and opinions can provide a researcher with considerable qualitative data. The ability to read respondents' body language, observe interactions with others in the group, and ask immediate follow-up questions are significant advantages to face-to-face focus groups.

Telephone Focus Groups

While still allowing for real-time interpersonal interaction, telephone focus groups eliminate the need for respondents or clients to travel to a research facility. They also eliminate any potential computer accessibility issues presented by online focus groups.

Online Focus Groups

With rapidly expanding technology, respondents can be brought together from across the world using the Internet via live chat, audio, whiteboards, and/or Web cams. While some of the elements of true face-to-face interaction may be reduced or eliminated, online focus groups offer the ability to collect data quickly and cost efficiencies often not present in other methodologies.

We don't choose our methodologies based on our preference. We choose them according to your needs. Sometimes the most important factor is depth of data. Other times, cost efficiency and speed take priority. Whichever the case, you can rest assured that we will help you decide exactly which methodology is right for you.