Qualitative methodologies in which Focus Research, Inc. specialize include:

Focus groups
Mini groups
Triads
Dyads
Individual depth interviews (IDI's)
Telephone focus groups
Web moderated interviewing
Workshops
Online bulletin board focus groups
Ethnographic studies with digital reporting

Seasoned research executives from Focus Research have expertise in conducting qualitative research with a wide variety of respondents, notably the hard-to-reach. Interviews and groups with business executives, medical practitioners and other high profile respondents are a specialty. In addition, research with minority groups is conducted using moderators with similar minority backgrounds.

Geography is not a barrier to the execution of qualitative research projects. Research executives at Focus Research regularly conduct qualitative research all over the United States. Additionally Telephone Focus Groups and Web Moderated Interviewing are also employed to reach geographically dispersed and hard-to-reach populations. International projects are also provided using alliances with international colleagues who specialize in qualitative research.