Focus Research, Inc. offers research expertise in the following areas:

Advertising Research
strategy development
creative development
advertising pre-testing
advertising tracking

Web Research
website diagnostic evaluation clinics
website tracking surveys

Market Analysis
consumer behavior, attitude and opinion
competitor studies
market size and potential
segmentation
product/service positioning
brand tracking
small business research

Product Development
new product development
concept evaluation
brand name research
packaging evaluation
pricing
product profile assessment

Satisfaction and Loyalty Research
customer satisfaction research
employee satisfaction research
loyalty research
employee commitment

Employee Research
employee surveys
change management
climate assessment
culture assessment

Mystery Shopping
customer experience monitors