Knowledge is power.
Nowhere is this more evident than in business. And though knowledge to be gained is infinite, the power it gives is most certainly finite, divisible. More for one business means less for its competitors, and the business with the most wins. The prize? Customers, profitability, success. A business in need of these, as all businesses are, who's usual methods, existing products, current marketing message, and available bag of tricks have hit a glass ceiling can tap into a powerful source of knowledge with the services of Focus Research, Inc.

Focus Research, Inc. offers research expertise in the following areas:

Advertising Research
strategy development
creative development
advertising pre-testing
advertising tracking

Web Research
website diagnostic evaluation clinics
website tracking surveys

Market Analysis
consumer behavior, attitude and opinion
competitor studies
market size and potential
segmentation
product/service positioning
brand tracking
small business research

Product Development
new product development
concept evaluation
brand name research
packaging evaluation
pricing
product profile assessment

Satisfaction and Loyalty Research
customer satisfaction research
employee satisfaction research
loyalty research
employee commitment

Employee Research
employee surveys
change management
climate assessment
culture assessment

Mystery Shopping
customer experience monitors